If you’re not using Pinterest to get a lot of eyes on your interior design business, then you are missing out on getting known. I’m going to show you how to use Pinterest for untapped sources of website traffic + six-figure clients.
You can grow your reach exponentially and very quickly on Pinterest without spending hours guessing what you’re supposed to be doing.
Tip #1 Switch To A Business Account
Switch from a Personal account to a Business Account. This will give you access to your analytics. The analytics will allow you to see which of your pins are popular while learning more about your audience.
When you convert to a business account, you’ll also be verifying your website which is going to be key when it comes to your “Rich Pins”. There are quite a few different types of Rich Pins, but you’ll be concerned with Article and maybe Product Pins.
These rich pins just give more information about the pin that Pinterest can get from your website because you verified with them.
Tip #2 Add A Keyword After Your Name
Pinterest is a visual search engine with beautiful images, however its important to make sure you are showing up with keywords. We have to type into Pinterest what we want to look at… hence that is why you need to use your keywords on Pinterest. So, adding in your keyword to your name will get you more traffic.
Your Name–> Piper Rhys | Interior Designer <– What You Do
Tip #3 Create A Board For Your Blog Posts
Create a Board for Pinterest that is reserved exclusively for your blog posts only. Make it the first board on your account and this allows your followers to find your content easily, and all in one place.
Tip #4 Pin Your Freebie
Having something free to give as a sign up for my email helps create value to your brand. Create a cool pin for it and put it on your Blog board and any other board it may be helpful on. Make sure the link goes directly to your landing page to sign up for your freebie.
Tip #5 Check Your Traffic
If you’re getting a lot of traffic to a specific page on your website, optimize that page further to grow your list or guide your visitor to a purchase.
Tip #6 Create Boards Related To Your Local Area
If you have a local business, pin cool things to do and see in your town. Share pins related to the businesses and your partners in town, too.
Tip #7 See How The “Competition” Is Doing
You can see what your “competition” is pinning and how it is doing by using this URL and seeing what people are pinning from their website: http://pinterest.com/source/domain.com
Tip #8 Add The “Pin It” Button To Your Website
The “Pin It” button shows up when your website visitor hovers over your image. If you have a WordPress website, you can use this pluginin new tab. or if you’re on Squarespace from the Home menu>Settings > Marketing> Pin It Buttons.
Pinterest is the ultimate search engine for interior designers to get their businesses found and attract clients, easily! Ready to take your Pinterest game to the next level?